Our Story
Once upon a time in the picturesque city of Zurich, Switzerland, there lived a talented and ambitious young woman named Imogen Grey. Imogen, a 27-year-old fashion enthusiast, had always dreamt of making a mark in the fashion industry. With a keen eye for design and a passion for creativity, she embarked on a journey to create her own online fashion brand, Badrella.
Imogen's love for fashion was nurtured at the prestigious Esmod University in the heart of Paris, where she studied Fashion Design and Business. It was at Esmod University where she honed her skills, learned the intricacies of the industry, and developed her unique sense of style. Guided by her professors and inspired by her peers, Imogen graduated at the top of her class in 2016, ready to take on the fashion world.
After working for a renowned Swiss fashion house for a few years, Imogen decided to follow her dreams and launch her own online brand, Badrella, in 2019. The brand quickly gained popularity for its chic and sustainable designs, reflecting Imogen's commitment to ethical fashion practices. Imogen's innovative approach to design, coupled with her business acumen, propelled Badrella to success in the competitive world of online fashion.
With each collection, Imogen pushed the boundaries of traditional fashion, blending modern trends with timeless elegance. Her designs were loved by fashionistas around the world, and Badrella soon became a household name in the online fashion community. Imogen's dedication to quality, creativity, and sustainability set Badrella apart from the rest, establishing her as a trailblazer in the industry.
As Imogen's brand continued to flourish, she remained true to her roots in Switzerland, drawing inspiration from the country's natural beauty and cultural heritage. Her collections showcased a fusion of Swiss craftsmanship and contemporary style, captivating audiences globally. Imogen's story of passion, perseverance, and creativity served as an inspiration to aspiring fashion entrepreneurs everywhere, proving that with talent and determination, anything is possible in the world of fashion.